MARKETING

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Susan Getgood – Marketing Roadmaps – A smart marketing blog with its attention focused on results. Lisa Barone – Outspoken Media – Lisa’s honest observations are a “call-it-like-I-see-it” take on the industry. Rita McGrath – Harvard Business Review Blog Network – As a Columbia Business School professor, Rita’s analysis of strategy and entrepreneurship goes beyond just an academic perspective to sketch a holistic profile. Martina Zavagno – Adverblog – Working with a premium sports brand has given Martina an insider perspective on integrated marketing, and she’s willing to share! Nettie Hartsock – Nettie Hartsock – She’s a journalist and a digital strategist, which you can tell by her easily read and understood blog posts. Shelly Kramer – Vision. Voice. Value. – Adept at helping brands find their voice in the social space, Shelly’s own voice stands out as personable and knowledgeable without using dozens of cheap buzzwords. Kelly Kautz – One Woman Marketing – Kelly is a self-confessed former marketing hater. She was a creative type, not interested in being shilly or pushy to promote her own work. But when she started her own freelance business, her livelihood depended on her ability to self-promote, and thus her happy medium was born. Her blog is an honest account of honing that medium while still managing to be an authentic person.



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