LAHORE: Masarrat Misbah, an entrepreneur, a philanthropist and one of the pioneers of the hair and beauty industry of Pakistan with the Depilex Group, which hosts Pakistan’s largest chain of salons, Depilex Beauty Clinic and Institute, this weekend launched the first of its kind Masarrat Make-up Pavilion in Pakistan, located at Fortress Mall, Lahore.

Masarrat Make-up is the first halal certified make-up brand to launch in Pakistan, not using any harmful chemicals or intoxicants in the entire product range.

“The launch of Masarrat Make-up Pavilion in Lahore is another landmark for the Masarrat Make-up brand,” Misbah commented. “Insha Allah, in the coming month we plan to add many such make-up pavilions for Masarrat Make-up across the main cities of Pakistan, as well as increasing our presence in the key beauty and cosmetic outlets all over Pakistan,” she further added.

The Masarrat Make-up beauty consultants were at hand to conduct a unique beauty activity to celebrate the opening of the Masarrat Make-up Pavilion, where customers got a chance to avail free makeovers using the Masarrat Make-up product range. In addition to the gorgeous free makeovers, customers also got a chance to test Masarrat Make-up’s cosmetics range and receive free consultation by Misbah herself. Lahore socialites and celebrities were also present on the launch.

Masarrat Make-up is available online for customers in Pakistan only, for cash on delivery purchases and will be available online for international and credit card customers, as well as at leading outlets across Karachi, Lahore and Islamabad.