Microsoft is discarding the Nokia fresh out of the box new gadgets, short of what a year in the wake of securing the Finnish portable firm.
New Nokia Lumia cell phones will rather by known as Microsoft Lumia, the organization said.
Nokia's non-portable division, which is not possessed by Microsoft, will keep on uing the name.
The versatile operation was purchased by Microsoft in April in an arrangement worth $7.2bn (£4.6bn).
From that point forward, Microsoft has quietly moved far from the Nokia brand.
A post on Nokia France's Facebook page affirmed the marking movement. The renaming will take off comprehensively at the appointed time course, Microsoft has said.
The affirmation comes regardless of Microsoft consenting to a 10-year arrangement to utilize the Nokia name on portable items.
Microsoft is presently having a huge shake-up. In July, CEO Satya Nadella proclaimed the cutting of 18,000 employments.
The greater part of the cuts, around 12,500, will be from staff undertaken after the Nokia procurement