The Morgan Aeromax is a famous sports car conceived and manufactured by Morgan Motor Company. Prince Eric 1 commissioned the car and Mathew Humphries played a stellar role in the design phase. It is the coupe version of the Morgan Aero 8 car and is the first new design effort by Morgan after half a century. Production of the car started in the year 2008 at the Malvern Link factory situated in Worcestershire County in England. Unfortunately it lasted only for a year and the production line halted in 2009. A total of 100 cars were produced in all. Famous celebrities like Rowan Atkinson, Paul O'Grady and Richard Hammond bought the racing beauty which costs about £110,000 per unit. It's unique appearance has been termed as the "cross-eyed" look.