“When one million people each do their small part, the collective effect is beyond impressive – it’s extraordinary,” according to Nancy Roman, WFP’s Director of Communications, Public Policy and Private Partnerships. On Freerice.com, players face increasingly difficult vocabulary questions and for every correct answer, they earn 10 grains of rice, which is donated to WFP and paid for by sponsored banners on the site. (Diplomatically Incorrect & Film Annex also largely employ an ad based model and consider ad generated donations to worthy causes as or more effective than soliciting audiences). Multi-lingual Game: The online game also allows players to choose from 45,000 questions in various subjects, including flags of the world and literature, and in six languages – English, French, Italian, Spanish, Chinese and Korean. “Beyond the remarkable benefits for those most in need, this is a significant milestone for WFP in our mission to engage millions of people online in the fight against hunger,. “One of the most exciting things about Freerice is its global appeal,” Ms. Roman continued. “Players from all over the world and from all walks of life are coming together to play for a cause.” Game Has Fed 5 Million for One Day so Far: FreeRice so far has an audience reach of around 1.3 million players per month. Almost 100 billion grains of rice, enough to feed five million people for a day in countries in need of food aid, have been so far committed. FreeRice has been named one of the best charity sites of 2011 by Netted, the online publication of the Webbys – “an international award honoring excellence on the Internet.” Also Read our previous article on other online games to help feed, engage and raise awareness through the UN’s World Food Program: - diplomaticallyincorrect.org/films/blog_post/online-game-to-fight-hunger-by-ambassador-mo/42181 Link to FreeRice - freerice.com/#/english-vocabulary/1529 By Ambassador Muhamed Sacirbey Facebook – Become a Fan at “Diplomatically Incorrect”

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