LG has a brand new concept phone that it will be announcing at this year’s World IT Show 2014, held in Busan, Korea, between October 20 and October 23. We don’t know much about the device, aside from the name, which is the LG AKA. Oh, but we do know that LG describes it as “personal” and “customizable”.

The customizable aspect just means that the device will allow you to easily change its panel with a different-colored one. That’s no big deal. The “personal” part is something more unique, maybe even a tad creepy. These handsets have animated eyes above the interchangeable protective panel and they express different emotions. LG says that each phone will choose its emotion depending on how you use it and its features, like the alarm, apps, the kind of music that you load on it and more. Does it sound cool or creepy to you?

The LG AKA will launch in South Korea next month and will probably not show up in any other markets aside from the Asian markets. I can see a phone like this doing well there, but no so much elsewhere. It is an interesting idea and we would certainly like to see more about this one.