Pranks were wildly used not only to witness on-hand the people’s reaction about something odd a stranger do to them, but now it is also used to promote movies or shows. Like for instance Annabelle Prank, the very famous doll in The Conjuring, that really scared the wits out of people tasked to clean a haunted house. Now, another prank has made the rounds online after terrifying people to promote an upcoming movie.

image source: Youtube

Thinkmodo, a special kind of viral marketing agency, has made a prank advertisement that scared unsuspecting New Yorkers to “run” for their lives.

Customers and passersby are invited to walk in and experience a free Ouija reading sessions. During the session, the psychic would tell her customers to feel relaxed and to focus on their thoughts.
The customers would then told to place his/her fingers on the Ouija planchette, the small heart-shaped piece of wood or plastic. Then the planchette moved indicating the spirit’s message and pronounced by the psychic. The planchette moved to letters “R”, “U” and “N”. After the word has been completed, the psychic pops her eyes out and scares them roughly by shouting RUN.
Not only that, the next thing that happens is a dead person comes out of the wooden floor and makes the clients really horrified and run for their lives.

This advertisement was created to promote the upcoming supernatural horror movie “Ouija,” about a group of friends who awaken the dark powers of an ancient spirit board. This movie will be showing in Philippine theaters on October 29.

Philippines had also its version of Ouija movie, starring Jolina Magdangal, Iza Calzado, Rhian Ramos and Judy Ann Santos and directed by Topel Lee. This was released on 2007 and has gathered different kinds of awards. It even had international screenings with the title Séance.

According to Wikipedia, the Ouija board was created in 1894 and also known as a spirit board or talking board. It is a flat board marked with the letters of the alphabet, the numbers 0–9, the words "yes", "no", "hello" (occasionally), and "goodbye", along with various symbols and graphics. It uses a planchette (small heart-shaped piece of wood or plastic) as a movable indicator to indicate the spirit's message by spelling it out on the board during a séance. Participants place their fingers on the planchette, and it is moved about the board to spell out words.

How about you? Do you believe that Ouija board is a harmless toy or a spiritual tool? Did the prank scared you, too? Share your thoughts below.