The uproar caused this past week by Indiana’s Religious Freedom Restoration Act proved one thing about America. Nothing stirs up conversation more than the intersection of religion, money and politics.

On Thursday, Indiana Gov. Mike Pence signed a “fix” for the RFRA, stating explicitly that the law cannot be used to discriminate based on gender identity or sexual orientation.

That isn’t good enough for some opponents of the law, such as Angie's List ANGI +5.21%, which wants to see the RFRA appealed completely. And, it may take quite a while for Indiana’s image to recover from the national battering that it received.

I spoke about the business reaction to RFRA on PBS NewsHour  on Thursday night, and it struck me that the situation was something of a milestone in changing perceptions about the business community.

Here are five things we learned this past week during the RFRA debate.

1) Customers trump conservatism. Dozens of corporations, from Eli Lillyto Angie’s List to Apple AAPL +0.85%, spoke out against RFRA this past week. To be sure, Apple’s opposition might be a given, since its CEO, Tim Cook, is openly gay.

But other firms on the list can hardly be considered bastions of liberal attitudes. In the case of RFRA, however, the law threatened to discriminate against, employees, customers, and their friends.

When it comes down to it, companies want to do business in places where they are welcome. RFRA put lie to “Hoosier hospitality” in a big way.