Reindeer always have the right of way; at least that's what this one seems to think. We may be used to thinking of reindeer in the snow, but this one is standing in the rain in middle of the highway and he is not concerned at all about the traffic passing by. He doesn't even seem to see that they are there, concentrating instead on a problem with his hoof.
Even when a car beeps at him, he pays it no attention. Finally, the driver slaps him and he takes off.