"What is sacrificed in AA (and in acts of heroism) are one’s 'natural desires for personal distinction,' which in AA are eschewed in favor of “humility, expressed by anonymity' (AA, 1952/1981, p. 87) . . . There is a purity—perhaps even a nobility—to recovery advocacy when it meets the heroism criteria. There is a zone of service and connection to community within advocacy work, and I think we must do a regular gut check to make sure we remain within that zone and not drift into advocacy as an assertion of ego."