For Filipino parents, their baby’s health and development is of primary importance. The following sensorial rituals can unlock the full power of the senses and help baby develop healthily and happily. Learn more about these rituals, and regularly practice them with your children from birth up until their toddler years.

Newborns aged 0-6 months use their five senses to survive. Their senses allow them to feel safe, stable and secure. JOHNSON’S® advocates these newborn rituals for sensory security:

The 4-Step Newborn Bathing Ritual
Infants (7 months to 2 years) use their senses to explore for rapid brain development. JOHNSON’S® advocates daily rituals for sensory discovery such as a playful bath of textures, sights and scents, and a calming bedtime routine for better sleep. This calming rituals helps baby feel more safe and secure.

Step 1: Massage baby with JOHNSON’S® Baby Oil to leave a warm protective barrier on his skin.

Step 2: Wrap baby in a swaddle to mimic the feeling of the baby while inside the mother’s womb. This will make him feel safe and secure as you lower him down in a tub of lukewarm water. Using JOHNSON’S® Top-to-Toe Wash, start cleaning baby’s face first, and then slowly unwrap him to clean his body. This ensures that he isn’t stripped of his skin’s natural moisture.

Step 3: Rinse baby and dry. Lock in the moisture with JOHNSON’S® Baby Pink Lotion.

Step 4: Apply JOHNSON’S® Baby Powder on baby’s body, including the nappy area, to protect him from irritation-causing wetness and keep him comfortable.


The 2-Step Soothing Nappy Care Ritual 
Protect baby from irritation and wetness to keep him happy!

Step 1: Use JOHNSON’S® Baby Skin Care Wipes, which has moisturizing essences that cleans and protects baby’s skin better than water and soap alone.

Step 2: Before changing baby’s diaper, give baby’s skin complete protection with JOHNSON’S® Baby Complete Care Powder, which effectively absorbs and repels wetness, reduces skin friction, and soothes skin irritation from wearing diapers.


The 4-Step Bedtime Ritual 
This is proven to improve baby’s sleep to help him grow and develop to his full potential.

Step 1: Massage baby with JOHNSON’S® Baby Bedtime Oil  with NATURALCALM™ essences that help baby feel calm, relaxed and ready for better sleep.

Step 2: Bathe baby with JOHNSON’S® Baby Bedtime Bath to help your little one let go of the day’s excitement

Step 3: Rinse baby and dry. Massage with JOHNSON’S® Baby Bedtime Lotion to foster mom and baby bonding and sooth & strengthen baby's skin.

Step 4: Protect baby from wetness while helping him sleep better with JOHNSON’S® Baby Bedtime Powder.