Like any social media initiative, social video requires a group of "fans" to like and share the content for the social campaign to have an impact.  We used live events at Culture Catch to inspire "fans" to promo our content.  A live event, also, can have the added benefit of sponsorships.  Thus, the live event servers the purpose of building an audience and generating revenue. 

In the example below, we invite Glenn Tilbrook to participate in one of Culture Catch's music salons.  These live events took place in a basement in the West Village of New York City.  Glenn is known as one of the two creative forces behind the rock bank Squeeze.  The Squeeze tour brought him to New York.   His publicist told us Glenn would do our music saloon but would be promoting and preforming songs from his new band The Fluffers.

 

We invited about 50 Squeeze fans to the event.  Before the performance, we had a reception.  All the fans had about 30 minutes to meet Glenn in a social setting.  He signed a few autographs and conversed with everyone. We then proceeded to the basement for his 30 minute performance which we capture with four cameras. 

Today, successful rock 'n' roll artists work on building their social footprint on Myspace, Twitter, Facebook and Youtube using various methods that are similar to what we do.  Use a live event to generate buzz.  In our case, we wanted to connect to Glenn social footprint. He has Glenntilbrook.com for a launching pad but each of the social platforms have a permanent collection of videos and links.  

Live events can be a very effect a launching pad for creating a social video campaign.  Our video with Glenn is his most popular on YouTube to date - four years later.  Given he's out there touring every year and posting videos all the time, that's a really great sign the a small little music salon can have  big impact long term on views.