of the main rankings factors that should be covered in any course include Meta Optimization, canonicalization, content development, off-site optimization and link building practices and universal search. These elements should be covered by standard in any course as done by  One further thing that a good SEO tutor should be able to show you is how to track and monitor progress of your campaigns. They should also how to set up Analytics tracking so that you can monitor the behavior of the users who are visiting your website. In terms of internal processes, one of the main things you need to be able to manage is a content development strategy and a link building strategy. It's fairly critical that you continue to build links to your website and it's also important that you do so on a consistent basis and from a diverse range of sources.