BRAVIA is a Sony brand used to market its high-definition LCD televisions, projection TVs and front projectors and for the PlayStation 3 (principal bravia intend), along with its home cinema range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the BRAVIA logo since 2005. The name BRAVIA replaces the "LCD WEGA" brand name which Sony used for their LCD TVs until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker


Several new LCD HDTV Bravia’s series has just officially announced in Japan by Sony yesterday. Its the EX-model of the EX300, EX500 and EX-700. The Sony Bravia EX300 will available in three screen size (22, 26 and 32-inch), all will boast 1,366 x 768 pixels resolution and appears in four panel colors (white, pink, brown and black). For the Bravia EX500, Sony will only produce a 40-inch widerscreen with ability to deliver picture into HD 1080p resolution just like the Bravia EX700 but the different, the EX700 will available into several models at range 32 - 52-inch. Sony has equipped all of those Bravia LCDs with LED backlighting, social network connectivity and each has a 22mm thickness. When Sony release those new Bravia LCDs on February 25th in Japan’s store, the EX300 will be priced start at $770 - $990, the EX500 at $1,400 while the EX700 from $1,300 to $3,300 a unit.