Famous Japanese company Sony Corp. is planning to discontinue its production line of televisions and smartfonëve in order to reduce costs. It will be based only on a multi-billion business Play Station 4 and to that of imaging sensors in the next 3 years.
Sony sales company in the business of electronic equipment declined great, but Sony said Tuesday that its aim to TV and smartfonat is to turn in a profit, although sales have fallen almost 30%. Hiroki Chief Totoki said: "Our goal is not expansion of our market, but getting better benefits."
Mostly poor performance of Xperia series smartphones has exacerbated many of Sony's profits. In addition to cost reductions in some department of the company, Sony is also planning to renew the contract with FIFA next year. Within its three-year plan in terms of electronics business, the company said it is seeking to increase sales of video games department up to 13.6 billion dollars by helping the personalized TV and video distribution services and music.
As for the hardware business, which is the most profitable, Sony predicted a 70% increase. One expert said that Sony's expectations are too high, but nothing is certain until we see the results. What we know for sure is that the company Sony expected to occur some changes.