This 8 On-Page Step Search Engine Optimization Guide by Tyler Trimbath will help you optimize your website pages, so they will get found by your target market. The Guide outlines the most important factors when optimizing your site.

Pre-Step 1:
Identify one or two keywords that are relevant to the overall page topic and have a good balance of difficulty and traffic numbers. You should only target one (1) or two (2) keywords per website page. If can’t identify only one or two keywords for a page you than need to separate out the pages content and create a new website page.

1. Page title

The page title needs to be under 70 characters and no more than 2 long tail keywords in the page title. Your most important keyword should be first and each keyword should be separated by commas or pipes (|).

2. Meta Description

The meta description should be and under 150 characters and incorporate one or two of the keywords used in the page’s page title. The best meta descriptions provide a valuable, compelling reason why someone should visit the page. Don’t add keywords into the meta description for the sake of having them in there, but include them in a conversational format.

3. Heading Tags

The page should have one (1) or two (2) H1 heading tags that use the first two keywords in the page title in step 1. These keywords should be used in a conversational format in the pages content. In addition to H1 tags, the page should include a couple of H2 heading tags that usually go underneath each H1 tag.

4. Page Content

Use both the keywords that are in your page title at least three times in the page’s content. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page.

5. Internal Links

Create one (1) or two (2) internal links on the page linking to related pages. Use the keywords you’re targeting on the page that you’re linking to in the anchor text for each link.

6. Images

Any images used on the page should have their file name match one of the keywords in the page title. Each word in the file name should be separate with dashes (-). The image alt text should match the image’s file name and the keyword in the page title. Don’t use dashes between the words in the alt text.

If you are unable to change image file name or it’s a very time consuming process, then only change the image’s alt text using a keyword from the page title.

7. Cross Linking Pages

Make sure you have at least three internal links that link to the page you’re optimizing. The link’s anchor text should have keywords that are included in the page you’re linking too.

8. Meta Keywords

Add three (3) to five (5) meta keywords to the page that are related to the page title and content.