忽如一夜春风，带过满地开花。且不论新媒体崛起之迅速，更新之频率，亲民之高度，覆盖之宽幅，电视媒体依旧占山为王，傲视群雄。
古有梁启超之少年中国说，今为电视媒体谆谆教谕。欲言传媒载体之老少，请先言载物之老少，老媒体常炒冷饭照菜谱做旧，新媒体则紧追时势花样层出不穷。
何谓老媒体？自古为悠悠众口，奔走相告，为商鞅变法之所用。之后载体进为广播，一人之口，万人之耳。然古有人曰，‘事不目见耳闻，而臆断其有无，可乎？’于是乎，电视媒体顺势而生，集视听效果为一，耳闻目见时事，如身临其境，欲罢不能。然则众人开发，电视已然成红海，海量节目齐齐迸发，乍一看之下，眼花缭乱，分不清孰好孰坏。往往涉及敏感，殃及池鱼。更有甚者，批量复制成功模板，不精挑细选便堂而皇之献世，噱头远大于其内容深度。
九层之台，起于累土；合抱之木，始于毫末。流经历史渊源的电视媒体相对于新媒体而言，生命力之旺盛，影响之深远，讯息接收之直接，皆为其望尘莫及。新媒体虽惹眼，却不易如电视那般为普通大众所熟识接受及应用，夭折的隐患随处可见，一个新政策颁布抑或科技进步一个台阶之时即可能被淘汰。
余谓，电视应树时代之标杆，发挥主流媒体功用，引导新生媒体譬如微博平台之衍伸及拓宽。换言之，以电视为主，辅以各新媒体，即能一展视听佳肴而又不失其原有风味。好比进食， 米饭是必不可少，无论清粥或白煮，只需在旁添置一两碟小菜小荤便足以开怀。
“Hello！好莱坞”犹如一道原汁原味的西式大餐，蕴含西方好莱坞圈内的酸甜苦辣咸，借助以中国电视媒体为主的青花瓷盘，为荧幕之前的中国观众呈上饕餮盛宴。与国内娱乐栏目相异，“Hello！好莱坞”取材新鲜，制作工艺精细，尤为注重该菜式的创新手法，隔三差五翻一个新花样，以满足观众与日俱新之视野及口味。制作方——美天发展集团深潜好莱坞幕后挖掘新鲜独家菜肴原料，蘸取美天秘制酱汁，遵照美天独家手法制作，通过电视，网络以及高铁三大途径为观众提供视觉佳肴，解观众工作旅行之乏，止民众好奇八卦之渴。此档节目犹如清风阵阵，令目前乱成一锅粥的电视媒体娱乐新闻有了耳目一新之感，所谓问渠那得清如许，为有源头活水来。
忽如一夜春风来，千树万树梨花开。“Hello!好莱坞”现已遍布中国大小城市共40家电视台生根结果，收视脉络成熟发展，若能与一线城市热门娱乐节目实现合作，可谓强强联合，则其影响力不可同日而语。望“Hello!好莱坞”能在华夏大地绽放光芒，实现全中国人民皆对其say Hi.
The Author Alyssa Ren is Marketing/ Branding Specialist in Metan Development Group, Shanghai Office.
For more business insights about entertainement business in China, please go to HelloHollywood's web TV
About Metan Development Group
Metan Development Group (“Metan” is a China-centric media company. Formed in 2008, Metan produces and distributes branded entertainment across television, online, and mobile platforms.
Each program serves as a marketing medium for developing ancillary business models / derivative revenue streams including e-commerce, licensing, merchandising, and exploitation in international markets.
Founded by Larry Namer (co-founder of E! Entertainment) and Marty Pompadur (former Chairman of News Corporation Europe), Metan was established specifically for the Chinese market. Since its inception, Metan has already been recognized by some of the world’s biggest media companies for its accomplishments in establishing a media presence and as the conduit for Hollywood in the China market today.
Metan has offices in Los Angeles (US), Beijing (China), and Shanghai (China) and is comprised of a full staff of media, production, and business professionals
