1) Google
Estimated Unique Monthly Visitors: 1.6 billion
Alexa Rank: 1
Why should you use it?
With 72.48% of the world’s market share of search, as a marketer you don’t really have a choice not to use it for both paid and organic reach.
As an every day user, for all of our cynicism and occasionally flippant references to The Circle, you have to admit Google is utterly indispensable in your every day life. For every interference (the constant curtailing of organic results) there are 10 triumphs… Google Maps, Gmail, the terrifying relevance of Knowledge Graph, the killing of payday loan ads,
2) Bing
Estimated Unique Monthly Visitors: 400 million
Alexa Rank: 22
Why should you use it?
As I said in earlier in the year in the aforementioned ‘alternatives to Google’ post, there are some great reasons to choose Bing:
Bing’s video search is significantly better than Google’s.
Bing often gives twice as many autocomplete suggestions than Google does.
Bing has a great linkfromdomain:[site name] feature that highlights the best ranked outgoing links from that site, helping you figure out which other sites your chosen site links to the most.
3) Yahoo
Estimated Unique Monthly Visitors: 300 million
Alexa Rank: n/a
Why should you use it?
Well that’s all a but up in the air at the moment, as Verizon has just purchased Yahoo for $4.8 billion dollars and is planning on merging it with AoL.
Yahoo will continue to operate independently pending regulatory approval of the deal, which is expected to be completed by early 2017. After this, all of Yahoo’s news, finance and sports platforms will be added to AOL’s media assets, which include The Huffington Post and TechCrunch.
4) Ask
Estimated Unique Monthly Visitors: 245 million
Alexa Rank: 31
Why should you use it?
Despite Google’s determination to be the ultimate font of all knowledge on its own SERP, Ask is still good for specific question related searches, with results centring on Q&A related matches.
And hey, sometimes it’s nice to get help from a butler.
5) Aol Search
Estimated Unique Monthly Visitors: 125 million
Alexa Rank: n/a
Why should you use it?
As mentioned above, the AOL you know and possibly love may become a different beast once Verizon Communications merges it with Yahoo.
Let’s remember impler times…
