According to Regalix report, companies website remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals.
Email ranked 2nd 71%, followed by SEO (Organic Search) 54%
Social (Facebook, LinkedIn etc) 41%
Blogs 39%
Online Events (workshop, seminars etc) 36%
PPC (Paid search) 35%
Online Display Ads 26%
Social communities 16%
Mobile Web 10%
Affiliate Marketing 6%
Video Advertising 5%
Mobile Messaging (Text Messaging) 4%
Source: Regalix, 2015