Neffos is the new brand established by TP-Link for its first entries in the smartphone market. The Neffos C5L, Neffos C5, and Neffos C5 Max by TP-Link are the first three smartphones aiming to carry the flag for the brand.

All three Neffos smartphones run on Android 5.1 Lollipop, skinned with lightweight-looking proprietary launcher.

The Neffos C5L is the smallest entry of all - it has 4.5" FWVGA display and runs on the Snapdragon 210 chip (4x Cortex-A7 at 1.1GHz, Adreno 304, 1GB RAM). While the hardware doesn't sound impressive, it should be more than enough for a sub-HD smartphone.

The other C5L key features include 8GB expandable storage, 8MP main snapper, a 2MP selfie lens, LTE connectivity and a 2,000 mAh battery.

Neffos C5 comes with a bigger 5" 720p IPS LCD and utilizes the MT6735 chip (4x Cortex-A53 at 1.3GHz, Mali-T720 MP2 GPU, 2GB RAM). IT packs 16GB of expandable storage, LTE connectivity, an 8MP rear camera, a 5MP selfie snapper, and a 2,200 mAh battery.

Finally, the Neffos C5 Max packs a 5.5" 1080p IPS LC and ticks on the MT6753 chip (8x Cortex-A53 at 1.3GHz, Mali-T720 MP3 GPU, 2GB RAM). The rest of the highlighted specs include 16 gigs of expandable storage, LTE connectivity, a 13MP main shooter and a 5MP selfie snapper, plus a beefy 3,045 mAh battery.

All three Neffos phones will be launched in Pearl White and Dark Gray paintjobs. Detailed pricing and availability is yet to be announced.