Getting ahead of the game is crucial to surviving and adapting in today's digital landscape. With a new year fast approaching we may find ourselves contemplating what has been, what should have been, and as is often hard to predict, what may be....

Grayling, a global integrated communications agency has reflected on the eight key comms trends for the upcoming year: 2016.

From brand compassion, to the power of social, the takeover of video, and an increasing consumer demand in tailored content, 2016 will be a year that sees the rise of mobile dominance, and a return to first principles.

In an era where our communications landscape is continuously changing, and it is harder to track where or who our audience is, we must adapt and evolve as quickly as they do. If we don't, it will be evident soon enough who will sink in digital, and who will swim. 

By Myah Edelstyn, Consultant at Grayling.