Video Hub
Indeed, content publishers on video sharing platforms Video Hub such as YouTube or Vimeo where until now closer to TV show hosts, with content that was edited to achieve a satisfying broadcast ability level. This however was before Periscope and Meerkat came to shake those standards up by offering instantaneous content for broadcast. No more rehearsals, the hosts becomes closer to a comedian in a theatrical representation. Everything happens directly in front of the camera. Even if there is a mistake the show goes on! You start again without ever stopping the camera. Furthermore, Periscope and Meerkat allow the users, connected to the broadcasting feed, to send live messages to the broadcaster. This functionality helps feedback and therefore VideoHub to continuously adapt ones content to their wishes.

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This new content broadcasting approach imply the creation of an adversity between the controlled content, the “self-controlled” and the more natural one, the one that shows everything, even what shouldn’t be seen. For viewers, this is the proof of a certain maturity in the content consumption. They are more able to tolerate mistakes, Video Hub or publishing misshapes. Failures are put on a pedestal where a strong need for perfection in the content was previously required.

 

Video Hub review
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