A stop motion film for the promotion of the conference table Kuubo, designed by Naoto Fukasawa for Vitra. In designing Kuubo, Naoto Fukasawa and Vitra have created a table system that exudes purist elegance. Despite its reduction in form, or perhaps precisely because of this, Kuubo lends itself to many different kinds of work processes – particularly where emphasis is placed on a successful joint team effort and where a culture of open communication is encouraged. This film was made to illustrate the use of the table. Choosing clean paper for the animation matches the design of the table and its purpose.

 

Year: 2010
Technique: Stop Motion

Client: Netvertising AG for Vitra
Direction: Claudia Röthlin, Adrian Flückiger
Idea: Balz Lendorff, Daniel Egli, Adrian Flückiger
Animator: Irmgard Walthert, Claudia Röthlin
Sound Design: Irmgard Walthert
Producer: Netvertising AG (Balz Lendorff) & Owl Studios 

 

Distinctions:
-Special mention in the category commercials and jingles at Anifest 2011, Teplice (CZ)
-On the shortlist for Edi. 11 (Swiss Awards for Commercials and Corporate Movies 2011)
-Best advertising at Anim'est international Animation film festival 2011, Bucharest (RU)
-On the shortlist for the Animated Com Award of Festival of Animated Film Stuttgart (ITFS 2012)