Picking up the car and (literally) climbing inside its posh, beautiful interior, triggered a sort of flashback. I remembered the first time I flew to Sweden and the moment I walked into the Arlanda airport in Stockholm.

What impressed me immediately was the simplicity of the place and how the designers decided to decorate it. Want to guess what greets you the moment you step on Swedish soil? A hall filled with the faces of iconic Swedes that are more or less known around the world.