Week 2: CBS Station Promotion & Advertising
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Hey everyone, hope all is going well with all of you. It's hard to believe its only been 2 weeks at CBS; it feels like I've worked for "the eye" for a long time. Anyway, this past week was rough and tough from start to finish. On Monday I had a tour of CBS Studios in Studio City. It was an interesting experience: we got to check out a lot of the sets and stages used for shooting various CBS programs, etc. Particularly Parks and Recreation. It was a very interesting set to say the least. Everything, and I mean everything; from the pens on the desk, to the tiles on the floor, have been masterfully crafted to achieve an authentic sense of realism. However, before the tour in the afternoon, I spent the morning planning out and sketching new designs for PromoNet (mentioned in my earlier blog). We also made some phone calls to our station affiliates all around the country in continuation with our Hawaii Five-O: America's theme song launch campaign. Throughout the course of the week, I poked my head in and out of the Avid editing bays. I sat at times for hours watching the masters do their thing. I think the only real way to be great is to watch the masters at work, then use what you learn from them and apply it to your craft to become greater. As usual, I've been quizzed on show names, air times, and actors...this time doing a lot better than week 1. I have also been writing 30 second sponsorable preview spots for Hawaii Five-O, and The Defenders. Part of me writing these scripts is for the "Preditor"(Producer/Editor) to have a clear shot for shot list of what to put together because believe it or not, a 30 second promo may take you a full work day to knock out if you're not prepared. The best part about writing these scripts is that I get to share my ideas with Dan, my "big brother" editor, and combine our imaginations to make the greatest ad possible. Dan's taken me under his wing and is a young, cool guy: I'm looking forward to creating these spots with him, as well as getting to know Avid to the best of my ability. On another note, we've made progress on the re-designs of PromoNet: the log-on page has been approved, and new logotype as well. We have a ways to go before we can call it totally updated but all in due time. Well, that's all for this week at CBS. Stay tuned! Also, check out my webTV www.elliotosrin.com I'll be uploading some new trailers and behind the scenes footage for "Joker" soon. Have a great holiday weekend, and thanks for reading. EO