(Photo Credit: Querlo Logo via www.Querlo.com)

 

A Brief Overview

The Querlo platform is the latest service launched by MTI USA Inc. It is dubbed as the Chatbot with the Human Touch. In a certain way, this means that Querlo is good for business because it helps collect customer insights via its innovative survey chat.

The Querlo interactive survey chat is a form of efficient and effective interaction between brands and its customers. The Querlo solution focuses on strengthening business and consumer relationships through direct and customized conversation (hence it is called as the Chatbot with the Human Touch). On top of this, Querlo is somewhat different from traditional methods of gathering customer opinions – it is actually an improvement with its real time aspect.

With the above description, one can already realize that the API used by the Querlo platform is a great tool for business. In this post, readers will discover and learn that Querlo's interactive solution is a practical approach for company and customer engagement. The contents of this blog will make readers realize that Querlo's real time feature is one the most efficient method to collect customer opinions and feedback in today's fast paced lifestyle. With the Querlo platform, customer satisfaction is within arm's reach

The Importance of Customer Opinions

Before expanding on the benefits and advantages of the Querlo platform, it is imperative to have a better grasp on why customer opinion is important and when does it matter. This section will tackle these two aspects and how Querlo plays a crucial role for these two facets.

Why is Customer Feedback Important?

The reasons why consumer feedback is important for any business is actually not that hard to understand. Let us remember that one of the primary reason why businesses exists is to earn revenue. To accomplish this objective, businesses have to provide service or products that customers will like to retain them – otherwise, they risk losing clients (and this obviuosly follows profit loss).

However, how will business owners know if their customers will come back after their first visit (their first encounter with the product or service)? This is where customer feedback or consumer opinion comes in. Think of it like this: To take care of customers and guarantee their continuous support – listen and consider their opinions.

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Gathering consumer feedback in real time is one of the best ways to know a customer's general experience (did they like the product? have they enjoyed the food?, etc...). Knowing their opinions as soon as it is given will tell if they are satisfied or not with the delivered service or provided product. With the gathered information, businesses can act accordingly to earn their customer's loyalty.

When a client gave out a positive feedback, then the business knew that they have done a great job and will have to keep up their efforts to ensure that they will retain the customer. If a negative feedback is received, then businesses will know that they have to step up their methods or adjust their efforts to win back the client. In fact, not only to win back the customer but to earn their loyalty as well.

When does opinion matter?

For obvious reasons, businesses have to know their consumer opinions at the soonest possible time to ensure customer satisfaction. This is particularly more important and true when it comes to negative feedback as businesses will have the chance to save and try to correct the bad customer experience. Additionally, one must remember that not all customers are fond of giving away their feedback – so the moment one is given, it must be ensured that it will accurately and quickly reach the proper group or section.

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Here's a good example illustrating why timing is crucial in getting customer opinion:

A customer ordered a product online and it arrived slightly damaged. Since the item is not totally damaged, the customer simply brushed it off. However, together with the deliver is a survey form asking for inputs on the timeliness of the item's arrival and its condition. Although the customer did not mind the imperfection, he or she still decided to answer voicing out his / her dismay of the product and that the chances of ordering in the future are slim to nothing. After finishing the survey, the customer handed it back to the delivery person.

At this point, a number of possible and unwanted scenarios can occur. The survey form might misplaced, lost, or forwarded to the wrong department instead of the correct one that handle such concerns. An even worse scenario is the delivery person purposely discarding the survey form after finding out, written in the form, that the item was slightly damaged (wherein one likely culprit could be due to mishandled delivery)

How Can Querlo Help Your Business?

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Luckily the Querlo platform can help because it can quickly and effectively address all the negative attributions listed and showcased above. Explained below are key Querlo features which makes it a good tool for any business.

1. Customized Engagement

First off is Querlo's amazing Customization Feature. Unlike conventional customer opinion gathering tools where questions are generic, the Querlo survey chat can be customized based on possible consumer responses. This particular Querlo feature is what makes it the Chatbot with the Human Touch. The interactive survey chat can be tailor fitted based on the provided product, delivered service, to preempt possible answers of the customer, etc... All these aspects is what makes Querlo good for business

2. Real Time Survey Chat – its the next best thing to talking

One of the aspects that Querlo is proud of is its real time feature. Bundle this aspect together with the above customization feature, then we're talking about the next best thing to talking.

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Nothing beats personal and live interaction with your customers. Real life conversation is the best way to directly know your customer inputs. Unfortunately, it is impossible to do this type of interaction all the time. It is just one of those human limitations. Luckily, a particular Querlo feature offers the next best thing to live interaction.

With the aid of modern technology, Querlo real time aspect is capable of gathering and delivering real time data. On top of this, Querlo interactive questions can simultaneously perform its function among numerous sources and deploy collected information to different recipients. When it comes to direct customer interaction, humans can only do so much (maybe utmost of 4 or 5 customer interaction at the same time). This human limitation is non-existent to Querlo.

3. More than just getting positive or negative feedback

Of course, the Querlo Survey Chat is more than just getting customer positive or negative feedback. It can actually identify key factors that can help the business. Querlo. Aside from collecting positive or negative customer inputs, Querlo can also be used to collect other data. This may include customer suggestions and potential brand ambassadors.

(Photo Credit: Rohit SINNAS via www.suggestionbox.tips)

Even if a business has a great marketing team or top notch researchers, it would be impossible to cover every aspect of the consumer aspect. This is why every bit of suggestion from any source, must be collected, analyzed, and implemented if found beneficial.

This is another benefit of the Querlo Chatbot customization feature – with its interactive questions, the Querlo Chatbot can collect usable data and interesting suggestions from people that have first hand experience with the product (the customer)

4. Early adopters possibly becoming a brand ambassador

What is a Brand Ambassador? As defined by Wikipedia --

A Brand Ambassador (sometimes also called a Corporate Ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.

As defined above, a Brand Ambassador basically means someone who promotes the product or service of a certain business. Conventionally, Brand Ambassadors are hired to do the things that they do. However, with Querlo's customization and real time features, an early adopter can be identified with the potential to become an excellent brand ambassador which obviously makes Querlo good for business.

Just think about it,one indicative factor is if a customer shows great interest in his or her answer to Querlo's interactive questions. This is because the questions asked by the Querlo chatbot can be customized – the reviewer can sense if the person who answered is being genuine, sincere, and passionate about his or her answers.

Naturally, if a person is sincere and passionate about his or responses, then it follows that they have great interest in the product as they took the time and effort to answer genuinely. The insights given by the customer can already help the business – and if that person is that passionate, then he or she might be interested in becoming a brand ambassador.

That's just about it. Querlo - the Chatbot with the Human Touch can do lot for a business with its features (particularly the cuztomization and real time aspect). To have a feel of Querlo's interactive question on its survey chat, below is a glimpse on how it works. Simply choose the answer that you feel appropriate or can relate to.

 

Lastly, if you wanted to know more Querlo features here is a great YouTube video that might help:

(Video Credit: Sky High Advertising via YouTube.com)