Relationships are a big part of human's lives. This is through relationships that we get to communicate, make others understand who we are and what we want, and eventually establish trust. Relationships are also extremely rewarding as they allow us to be recognized and appreciated.

Things are no different when it comes to brands. Brands need to understand who we are and what we want in order to provide us with products and services we'll love and use. They also need to make us feel special, because this is how we will become loyal advocates for them. And as it works between us people, it does too between brands and us, through relationships.

How do you, as a brand, start a relationship with your audience? Don't assume that a customer purchasing your product or service once automatically creates an emotional connection. It takes time and effort coming from the brand, and it all starts with questions. How can brands expect to know anything about their audience - who they are, what they want, what they need - if they don't ask questions? And how do they expect their audience to answer if the brands don't make them feel appreciated in return?

Questions and Loyalty Rewards. Those are the keys to establishing relationships between a brand and its audience, and eventually convert it into a network of Brand Ambassadors. This is what our technology does for brands. So why don't we start a conversation - because it's all about conversations! - so we can tell you more about it?! What is your first question?