Also, no course provider can convincingly or correctly state that their course will show you how to achieve first page rankings. Google is the only one in control over their search engine algorithms. However, while this is the case, there are obviously numerous benefits to be had from implementing an SEO campaign. There are obviously certain factors you should look for when evaluating course providers and deciding to go it alone. The first thing a course provider should be able to do is outline the main ranking factors for you target search engines.

They should be able to stipulate clearly exactly what you should be doing both on and off-site to increase your exposure in the Search Engine Results Pages. They should also be able clearly to articulate various things that you should be looking to avoid in order increasing the prominence of your website.