ZTE issues official apology for the sale yesterday

If you haven’t heard, ZTE’s sale for their Grand X2 L smartphone didn’t go as well as they’d hoped. In fact, it was a downright disaster, with hundreds and hundreds of people lining up in stores and kiosks who later went home empty handed. We’re still getting reports of what really transpired during the event. ZTE has acknowledged that the demand for their device was so high and said that they didn’t expect the crowds to be that big. According to their statement, the company is “finding ways to address the concerns of those who painstakingly queued to enjoy the offer yet went home disappointed.” Check out the statement below:

Thank you so much for the overwhelming support for the ZTE Mobile Sales Promo.

We appreciate the efforts made by the thousands who went to our kiosks and concept store yesterday. We did not expect such an overflow of interested buyers, hence the shortage.  We are very sorry for the inconvenience. Truly, we made a mistake in underestimating the response and we appeal for your understanding and compassion. As a responsible organization, we are finding ways to address the concerns of those who painstakingly queued to enjoy the offer yet went home disappointed.

As we are humbled by the reception the public has given our campaign, together with MSI-ECS, our distributor, we are committing ourselves to coming up with better initiatives, more aggressive promotions and up to date mobile devices that will benefit more Filipinos in the coming days.

Again, our sincerest apologies for the inconvenience and disappointment we have caused.