DESCRIPTION

Brad Powers is the Chairman and Executive Producer of Cupcake Digital, and he has been a marketing and technology powerhouse for over 20 years, with a keen and futuristic eye on technology and the digital marketing landscape. Cupcake Digital came into being when Brad teamed with Susan Miller to develop digital storybook apps and games, based on her Emmy Award-winning animated television series, Wow! Wow! Wubbzy!

In his pre-Cupcake days, Brad worked for the music download service Kazaa, as Chief Marketing Officer, where his involvement in music and applications laid the groundwork for innovative app creation. Holding CMO positions at several online companies (and a university!) further prepared him to bring his experience and talents together in a nascent industry that was calling for exciting new products and ideas.

Cupcake Digital’s recently published position paper establishes the company as one of the top app producers in the learning apps sector. It reaffirms Cupcake management’s commitment to infusing their children’s apps with learning moments specifically aligned with the new Common Core State Standards requirements.

The Common Core State Standards (CCSS) were developed as part of a state-led initiative to give children a consistent learning framework across the country. They ensure that students in K – 12 learn the same academic subjects in roughly the same ways to provide them with skills necessary for college and careers. However, these standards are still new, and parents may not yet understand what this new concept could mean for their children’s education.

That’s why Cupcake Digital has begun creating free, educator-developed supplemental worksheets and activities to accompany each of their learning apps. Although the apps are already infused with learning moments, these extra activities and worksheets give parents and caregivers a way to continue the lessons learned in a manner that meets the new Common Core State Standards.