DESCRIPTION

Most of us with Facebook pages want as many likes and interactions as possible from users who find our content of value. Facebook aims to assist us in this endeavour by providing a paid advertising platform that, in theory, should help boost likes and interactions. However, this may not be the case according to Derek Muller; in an intriguing video he outlines how Facebook advertising may not be having the desired effect on your likes and interactions. Steve and Ben cover Derek’s video as well as the potential issues surrounding Facebook’s advertising platform.