DESCRIPTION

On October 24, 2012, Film Annex's Founder/President was invited to be a keynote speaker at SUNY New Paltz American Marketing Association Conference. You can see the full speech in this video.

Francesco Rulli, after getting to know his audience, first starts by introducing himself and his background in Judo and the fashion industry. He then explains how he got to the film distribution industry and created Film Annex. He also talks about target marketing, Film Annex's business model and ad-networks, and the Buzz Score. He later introduces his initiatives in Afghanistan through the Afghan Development Project.

You can read Francesco's blog about his presentation, or Film Annex's review of the conference and the speech slideshow here.