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IMMORTALS opened with a stunning 36 million dollars worldwide at the box office. The film, based on Greek mythology, cost an estimated 75 million dollars to make so it was imperative for the players to bring their top game.

One thing we have noticed is that stars have begun to approach the fans the minute they arrive at the red carpet. They turn their back to the press and head straight for the fans to sign autographs and take pictures.

There is definitely a hierarchy on a red carpet. Producers, the behind-the-scenes movers and shakers, arrive first. We started the evening speaking with Ryan Kavanaugh, the 36-year-old CEO of Relativity Media. We mentioned that IMMORTALS opened in the US and China on the same date.