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Mercato Partners' Investment in Altitude Digital by CEO Jeremy Ostermilller.

Altitude Digital, an online display and video advertising company, has secured $5 million of growth capital from Mercato Partners alongside a new credit facility from Silicon Valley Bank. This capital will be used for key marketing initiatives, new customer acquisition and expanding the technology platform. Mercato Partners is known for their expertise in enabling growth through sales execution and channel expansion. Mercato investment team members Alison Wistner and Greg Warnock will join the company’s board of directors.

Altitude Digital joins Mercato’s portfolio of well-known investments including recent successes in Fusion-io, Skullcandy, and MediConnect Global. “We chose Mercato because of their unique capabilities and experience with market leading companies and accelerated growth,” stated Jeremy Ostermiller, CEO of Altitude Digital. “Mercato understands our business, processes, strategy and unique technology and bring valuable perspective to our business. We couldn’t be more pleased about this partnership.”

With the $5 million investment, Altitude Digital will be able to optimize ad space and operations for online publishers while reaching new, untapped target markets. “Altitude Digital has rapidly and efficiently grown their business while building a technology platform that maximizes publisher advertising revenue,” commented Alison Wistner, Director at Mercato Partners. “Altitude has a proven track record of execution and is well positioned to lead the industry in online video advertising.”

About Altitude Digital | Visualtising Altitude Digital is a leader in online display and video advertising technology. The company and its video division, Visualtising, empower online publishers to maximize their revenue by optimizing their ad space and eliminating unnecessary ad operations costs with a full-scale Supply Side Platform (SSP). The company’s online display and video ads are processing an average of 12 billion impressions per month. Altitude Digital and Visualtising superior service, partnerships and customized technologies provide yield optimization for clients across the globe. Founded in 2009, Altitude Digital is headquartered in Denver, Colo.