DESCRIPTION

This is an ident created as part of a creative brief, open to designers to come up with a response.

This was my entry for the brief and my thought process behind it was to highlight the key points that the company wanted to use to portray themselves.

I used these key words, 'independent, creative, and digital' moving along the main letters of the company 'M and L' to show that the company encompasses all of these as their ethos.