DESCRIPTION

This is a video portrait of Massoud, the leader of Afghan rock band Morcha Ha. It is part of the We Believe In Artists video series. The series was created as part of the We Believe In Balloons campaign.

ABOUT THE CAMPAIGN:
For decades now, whether during the Soviet Occupation, the Civil War or the Taliban Regime, the Afghan people have been subject to continuous conflict and oppression. As a result, Afghanistan has been starved economically, socially and culturally. Whilst large streams of refugees inundated the cities post 2002, life in more remote areas of the country has remained unchanged, in some instances for decades, in others even for centuries.

It is for this reason that we have chosen Kabul as the next destination for our Monday Morning series, following similar events in Bangalore in India, Nairobi in Kenya, and Yamaguchi in Japan. In each of those places, we disrupted the Monday Morning commute ritual by handing out 10,000 bio-degradable bright balloons, creating a living sculpture that brought about joy, wonderment and a new sense of awareness to people.