First Comes Fashion:


First Comes Fashion's goal is to be the leader in live fashion content on the web. We are looking to provide more designer runway video than any other online outlet, and we believe that a dynamic fashion experience can be further enhanced with real-time commentary from the fashion industry’s most notable and recognizable names.
We want to inspire fashion enthusiasts with customizable features that will guarantee an optimal fashion experience.

Launched in September 2010 by the team behind the successful, long-running television cable series, Full Frontal Fashion, First Comes Fashion has featured more than 100 designers from New York’s Mercedes-Benz Fashion Week, as well as the major shows in London, Milan and Paris. The site has garnered millions of impressions since launch and has a faithful following in over 120 countries around the world. First Comes Fashion partners with leading video production and web streaming teams B Productions and In Digital Media; the industry’s top-ranked suppliers to designers, magazines and venues around the world.

First Comes Fashion is strongly aligned with several sponsor and marketing partnerships. First Republic Bank is a leading sponsor, promoting their involvement through bi-annual Fashion Forums and within distributed print and online materials. Noted talent from Lucky Magazine, Essence, Men’s Health and Harper’s Bazaar are contributors to our site and we actively engage in cross-promotion efforts and events with these publications.

First Comes Fashion also coordinates with Fashion Lincoln Center, sharing some of our exclusive First Comes Fashion original video with their audience.