Cupcake Digital, Inc. was formed in June 2012 under the guiding principle that a digital experience designed to make kids smile can also make parents happy. When a child interacts with a tablet, smartphone or e-reader we know they are being given a way to play, laugh, learn and grow. We love being part of that experience.

The principals in Cupcake Digital have collaborated since the spring of 2011 on a variety of projects, including Wubbzy’s Pirate Treasure, the first app based on the Emmy Award winning Nick Jr. ® Series Wow! Wow! Wubbzy! ®. The app is a top-ranked digital storybook on iTunes and Amazon, and is being followed by additional books and games inspired by Wubbzy and his friends. Cupcake Digital is already partnering with other major entertainment entities for the exclusive development of storybook and game apps based on their brands and properties.

We have fine-tuned the process of taking existing TV shows, characters, books, movies, etc. and creating comprehensive marketing ecosystems around them. We integrate the writing, designing, programming, and marketing of an app within a cohesive digital platform, including a website and all social media channels. Our goal is to build and maintain a fan base for the app, the source that inspired it, and future projects.

Cupcake is headquartered in NYC, and founded by proven professionals with backgrounds in technology, family entertainment, publishing and brand marketing.