The GSMA mWomen Programme is an unprecedented global public-private partnership between the worldwide mobile industry and the international development community. The Programme aims to reduce the mobile phone gender gap, enabling mobile ownership and more effective usage for women in emerging markets. The Programme will also catalyse the creation of life-enhancing mobile services such as healthcare, finance, education and entrepreneurship. This will be achieved through a combination of research, grants for mobile operators and NGOs, toolkits, and knowledge sharing through the mWomen online community, seminars, and the GSMA mWomen Working Group, which includes more than 30 partners from the mobile industry.

Launched by U.S. Secretary of State Hillary Rodham Clinton in October 2010, the GSMA mWomen Programme is funded by USAID, AusAID, GSMA and Visa Inc.