Mick is digital native with over 13 years experience in all things web. In this time he’s earned his stripes in digital agencies, software startups, online businesses and hands-on (elbow-deep) in well over 500 different AdWords accounts. He gets inspired and rewarded by a lot of things – his wife and 3 boys – and by fast-tracking the results for his clients through: creative digital strategies, optimized Google AdWords and Facebook ad campaigns, plus insight-rich analytics. He’s also a passionate advocate of smart retargeting, and has recently shared his tactics with the world at the HiddenAudience.com. When not basking in the glow of his computer, he’s out soaking up the southern-hemisphere lifestyle as a South African/ New Zealand and now Australian resident.