John John Valle works for Santo Forte, which is an independent production that has been producing, for almost a decade, movies and documentaries, commercial advertisement as well as institutional and corporate short documentaries.

As a laboratory of ideas, the team develops projects through research and experimentation, since their conception until the final product, mixing entertainment with entrepreneurial substance.

John John is a Master's in Social Anthropology (UCL-London) and has He has a Master´s degree from the University of London, University College. His dissertation thesis was on deviant police behavior. In New York, John John further specialized in documentaries at the University of New York and in "After Effects" at School of Visual Arts.

John John has directed the documentary "Alternative Sentences", presented in Bangkok, Tahiland at the United Nations Crime Congress in 2005. This documentary was transformed into a short movie, which was among the seven movies, shortlisted by the Rio Film Festival in the category of documentaries in 2009.

He has also directed "Botafogo Ready to be Champion, a football documentary for Globo Filmes. He has also edited "Laura" for a TV series to be presented at TV Cultura, winner of the East Hampton Festival. John John has also played a key role in the making of a series of documentaries" Fight for the Amazon" and "Beaches around the World" produced by Film Quadrat and shown at ARTE and Al Jazeera in fourteen European and Asian countries.

John John has created several institutional movies for the Federation of Industries of Rio de Janeiro (FIRJAN), SESI (Serviço Social da Indústria) and SENAI (Serviço Nacional de Aprendizagem Industrial) LANCÔME, ABSOLUT VODKA, TIM FESTIVAL, BP/CASTROL, ROCK IN RIO, REVISTA MARIE CLAIRE and many commercial advertisements for OLYMPIKUS, OESTUDIO, LENNY, CANTÃO, OSKLEN, OESTUDIO, RESERVA e MARAMAC.